About

Care for the teams
in between.

Care for the teams
in between.

We started Abble because a team of 30 deserves the same care as a company of 30,000.

Most people don’t need a crisis line. They need a calm place to start, a little earlier than they think, and a team that makes it easy to go there.

Most people don’t need a crisis line. They need a calm place to start, a little earlier than they think, and a team that makes it easy to go there.

Our story

Started by a psychologist and a people lead who were tired of saying no.

In 2024, Ruth ran a therapy practice with a waiting list full of people who had waited too long. Elin was the only people person at a 60-person company, and every provider she called wanted a two-year contract and 500 seats.

Abble is what they built instead. Today it looks after 41 teams, from 18 people to 310.

Our story

Started by a psychologist and a people lead who were tired of saying no.

In 2024, Ruth ran a therapy practice with a waiting list full of people who had waited too long. Elin was the only people person at a 60-person company, and every provider she called wanted a two-year contract and 500 seats.

Abble is what they built instead. Today it looks after 41 teams, from 18 people to 310.

What we believe.

What we believe.

Start early.

Care works best before a hard week becomes a hard year. Everything we build makes the first step smaller.

Start early.

Care works best before a hard week becomes a hard year. Everything we build makes the first step smaller.

Keep it human.

Real clinicians, plain words and a calm app. Technology does the booking. People do the care.

Keep it human.

Real clinicians, plain words and a calm app. Technology does the booking. People do the care.

Private, always.

People only reach out when they trust that nobody at work will know. We protect that before anything else.

Private, always.

People only reach out when they trust that nobody at work will know. We protect that before anything else.

Sized for small.

No seat minimums, no long contracts, no project plans. If it doesn’t work for a team of 20, we don’t ship it.

Sized for small.

No seat minimums, no long contracts, no project plans. If it doesn’t work for a team of 20, we don’t ship it.

The team.

The team.

Elin S.

Co-founder and CEO

Was the only people person at a 60-person company.

Ruth K.

Co-founder and clinical lead

Clinical psychologist, 20 years in practice.

Dr Teo A.

Medical director

Psychiatrist. Leads clinical quality and safety.

Jonas L.

Head of product

Designs the app to feel calm on a bad day.

Leila N.

Customer care lead

Gets every new team live, usually in a day.

Elin S.

Co-founder and CEO

Was the only people person at a 60-person company.

Ruth K.

Co-founder and clinical lead

Clinical psychologist, 20 years in practice.

Dr Teo A.

Medical director

Psychiatrist. Leads clinical quality and safety.

Jonas L.

Head of product

Designs the app to feel calm on a bad day.

Leila N.

Customer care lead

Gets every new team live, usually in a day.

2024

Founded

2024

Founded

41

Teams we look after

41

Teams we look after

340

Clinicians in our network

340

Clinicians in our network

2

Studios, in Stockholm and London

2

Studios, in Stockholm and London

Work with us.

Work with us.

We work four days in the studio and one from home, and everyone gets the Care plan, for themselves and their family.

Senior product designer

Product

Stockholm or remote

Stockholm or remote

Clinical quality lead

Clinical

London

London

Customer success manager

Customers

Stockholm

Stockholm

Senior product designer

Product

Stockholm or remote

Clinical quality lead

Clinical

London

Customer success manager

Customers

Stockholm

Sample roles.

Newsletter

A calm note, once a month.

Short reads on caring for a small team, and invites to our free sessions for people leads.

Newsletter

A calm note, once a month.

Short reads on caring for a small team, and invites to our free sessions for people leads.

Newsletter

A calm note, once a month.

Short reads on caring for a small team, and invites to our free sessions for people leads.

Book a demo

Let’s talk.
We’ll show you around.

A 30-minute call with someone from our team. Bring your questions, leave with a plan for your first month.

© 2026 Abble

Every figure, name and quote on this site is sample content.

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